秒速快3彩票

当前位置:济南活动公司 > 2019年

济南公关活动策划-几种不同形式的公关活动模式

时间:2019-12-17 作者:山东活动策划 浏览次数:

    今天济南公关活动策划公司要给大家讲一下几种不同形式的公关活动模式。

    一、社会型公关活动模式

    ZHEIZHONGMOSHISHITONGGUOKAIZHANGEZHONGSHEHUIFULIHUODONGLAITIGAOZUZHIDEZHIMINGDUHEMEIYUDU。RUZANZHUGEZHONGWENHUATIYUHUODONG,GONGYIXINGHEFULICISHANXINGSHIYEDENGDOUSHUYUZHEIZHONGLEIXING。SHEHUIXINGGONGGUANHUODONGMOSHIBUJUXIANYUYANQIANDELIYI,ERSHIJINXINGZHANGYUANLIYIDETOUZI,YIBANSHILIXIONGHOUDEZUZHIKEYIKAIZHANCILEIHUODONG。

公关活动策划

    二、宣传型公关活动模式

秒速快3彩票    ZHEIZHONGHUODONGMOSHIZHONGDIANSHICAIYONGGEZHONGMEIJIEXIANGWAICHUANBOXINXI。DANGZUZHIYAOTIGAOZIJIDEZHIMINGDUSHI,YIBANCAIYONGCIZHONGMOSHI。FAXINWENGAO、KAIJIZHEZHAODAIHUI、XINCHANPINZHANLAN、GUANGGAO、YANJIANG、BANBAODENGDOUSHUYUZHEIZHONGMOSHI。

    三、征询性公关活动模式

    ZHEISHIYIMINYICEYAN、YULUNDIAOCHA、SHOUJIXINXIWEIHUODONGMOSHI。MUDESHIWEIZUZHIJUECEZIXUNSHOUJIXINXI。RUYOUJIANGZHENGWEN、YOUJIANGCEYAN、WENJUANDIAOCHA、XINFANGZHIDU、JUBAOZHONGXIN、ZHUANXIANDIANHUADENGDOUSHUYUZHENGXUNXINGGONGGUANHUODONG。ZHEIZHONGHUODONGYOUZHUYUZENGQIANGGONGZHONGDECANYUGAN,TIGAOZUZHIDESHEHUIXINGXIANG。

    四、防御型公关活动模式

    GONGGUANBUMENBUJINYAOCHULIHAOYICHUXIANDEGONGGUANJIUFEN,HAIYAOYUCE、YUFANGKENENGCHUXIANDEGONGGUANJIUFEN。RUJISHIXIANGJUECEBUMENFANYINGWAIJIEDEPIPINGYIJIAN,ZHUDONGGAIJINGONGZUOFANGSHI、ZHENGQUZHUDONG,JIUSHIFANGYUXINGDEGONGGUANHUODONGMOSHI。

    五、服务型公关活动模式

    ZHEIZHONGHUODONGMOSHIZHUYAOYITIGONGGEZHONGFUWULAITIGAOZUZHIDEZHIMINGDUHEMEIYUDU,RUXIAOFEIZHIDAO、SHOUHOUFUWU、ZIXUNPEIXUNDENG。

公关活动策划公司

    六、进攻型公关活动模式

秒速快3彩票    ZHEISHIZAIZUZHIYUWAIJIEHUANJINGFASHENGJILIECHONGTU、CHUYUSHENGSICUNWANGDEGUANJIANSHIKECAIYONGDEYIGONGWEISHOU、ZHUDONGCHUJIDEYIZHONGGONGGUANHUODONGMOSHI。

    七、维系型公关活动模式

秒速快3彩票    WEIXIXINGGONGGUANHUODONGMOSHIDEZHUYAOMUDESHITONGGUOBUJIANDUANDEXUANCHUANHEGONGZUO,WEICHIZUZHIZAISHEHUIGONGZHONGXINMUZHONGDELIANGHAOXINGXIANG。ZHEIZHONGMOSHIYIFANGMIANKAIZHANGEZHONGYOUHUIFUWUXIYINGONGZHONGZAICIHEZUO,LINGYIFANGMIANTONGGUOCHUANBOHUODONGBAZUZHIDEGEZHONGXINXICHIXUBUDUANDICHUANDIJIGELEIGONGZHONG,SHIZUZHIDELIANGHAOXINGXIANGSHIZHONGBAOLIUZAIGONGZHONGDEJIYIZHONG,YIDANYOUXUYAO,GONGZHONGJIUKENENGSHOUXIANXIANGDAOZIJI,JIESHOUZIJI。

    八、建设型公关活动模式

秒速快3彩票    ZAIZUZHICHUANGJIANCHUQI,WEILEJIGONGZHONGYILIANGHAODE“DIYIYINXIANG”,TIGAOZUZHIZAISHEHUISHANGDEZHIMINGDUHEMEIYUDUERCAIYONGDEYIZHONGMOSHI。RUJUBANKAIYEQINGDIAN、DIANJIYISHI、MIANFEICANGUANDENGYILEIDEHUODONG,DOUZHUYAOZHEYANYUZUZHIDEZHIMINGDUDETIGAO。

    九、矫正型公关活动模式

    ZHEISHIYIZHONGDANGZUZHIYUDAOFENGXIANHUOZUZHIDEGONGGONGGUANXIYANZHONGSHIDIAO,SHIZUZHIXINGXIANGFASHENGYANZHONGSUNHAISHISUOCAIYONGDEYIZHONGGONGGUANHUODONGDEMOSHI。ZHEIZHONGMOSHIDETEDIANSHIJISHIFAXIANWENTI,JISHIJIUZHENGCUOWU,JISHIGAISHANBULIANGXINGXIANG。

    (1)确定公关传播的媒介

    MEIJIEDEZHONGLEIHENDUO,YOUGETICHUANMEI、QUNTICHUANMEIHEDAZHONGCHUANMEIZHIFEN。DAZHONGCHUANMEIYOUKEFENWEIDIANZILEICHUANMEIHEYINSHUALEICHUANMEI。GEZHONGCHUANMEIGEYOUSUOZHANG,YIGEYOUSUODUAN,ZHIYOUXUANZEQIADANGDECHUANMEI,CAINENGQUDELIANGHAODEXIAOGUO。

    (2)确定时间

    JIZHIDINGYIGEKEXUEDE、XIANGJINDEGONGGUANJIHUASHIJIANBIAO。GONGGUANJIHUASHIJIANBIAODEQUEDING,YINGHEJIDINGDEMUBIAOXITONGXIANGPEIHE,ANZHAOMUBIAOGUANLIDEBANFA,CONGZUIZHONGDEZONGMUBIAO、XIANGMUMUBIAO、MEIYIJIMUBIAOSUOXUDEZONGSHIJIAN、QIZHISHIJIANDOUYINGLIEBIAO,XINGCHENGYIGEXITONGDESHIJIANBIAO。

    DUIHUODONGDEQISHISHIJIAN,GONGGUANRENYUANYAODUJUJIANGXIN,ZHUAZHUZUIYOULIDESHIJI,YIQUDESHIBANGONGBEIDEXIAOGUO。

    (3)确定地点

    JIANPAIHAOMEIYICIHUODONGDEDIDIAN。MEICIGONGGUANHUODONGYAOYONGDUODADECHANGDI,YONGSHENMEYANGDECHANGDI,DOUYAOGENJUGONGZHONGDUIXIANGDERENSHUDUOSHAO,GONGGUANXIANGMUDEJUTINEIRONGYIJIZUZHIDECAILIYUXIANQUEDINGHAO。

    (4)制订公关预算

    WEILESHAOHUAQIANDUOBANSHI,ZAIYOUXIANDETOURUNEI,HUOQUZUIDADESHEHUIXIAOYIHEJINGJIXIAOYI,JIUYAOJINXINGKEXUEDEGONGGONGGUANXIYUSUAN。BIANZHIGONGGUANYUSUAN,SHOUXIANYAOQINGCHUDIZHIDAOZUZHIDECHENGSHOUNENGLI,ZUODAOLIANGTICAIYI,HAIKEYIJIANDUJINGFEIDEKAIZHIQINGKUANG,PINGJIAGONGGUANHUODONGDECHENGXIAO。GONGGONGGUANXIHUODONGDEKAIZHIGOUCHENGDATIRUXIA:

    XINGZHENGKAIZHI,QIZHONGBAOKUOLAODONGLICHENGBEN,GUANLIFEIYONG,YIJISHESHICAILIAOFEI。XIANGMUZHICHU,JIMEIYIGEJUTIDEXIANGMUSUOXUDEFEIYONG,RUCHANGDIFEI、GUANGGAOFEI、ZANZHUFEI、YAOQINGFEIYIJIZIXUNFEI、DIAOYANFEIDENG。QITAGEZHONGYIXIANGBUDAODEKENENGZHICHU,RUTUFAXINGSHIJIAN。


上一篇:公关活动策划有常规的方法可供遵循 下一篇:没有了
济南锐嘉广告有限公司

秒速快3彩票DIZHI: JINANSHIYAOTOULU7-8HAO

SHOUJI:+86 13884983993

ZUOJI:+86 531 88162015

YOUXIANG:646364791@qq.com

活动执行-合作企业
公关公司-合作企业
活动策划搭建-合作企业
济南公关活动策划-合作企业
济南活动公司-合作企业
山东活动策划-合作企业
合作企业
pc幸运28开奖网站 bg西游捕鱼的平台 幸运28开奖官网结果 幸运飞艇100%中奖 幸运飞艇庄家反水 幸运飞艇有哪些漏洞 秒速快3有官网吗 ag捕鱼王辅助器下载